I received a question today by email that’s worth answering publicly.
From a concerned student, worried about the fact that (as has been explained by other marketers), this new Google update is attacking auto bloggers and scraped content sites. And that that whole business model might now be compromised…
Wait… I feel like it’s 2005 again.
Newsflash: EVERY Google algorithm update cracks down on autoblogging and scraped content sites. EVERY update they make is designed to get more and more crappy pieces of content out of their index.
Newsflash: Autoblogging as a business model is ALREADY compromised and has been for a long time. I’m sure there are still people making money with it, but why the hell would you want to? So you can be constantly running from the Google programmers, constantly having to comply with their latest attack on you… constantly having to change your approach to keep your income stream from drying up? I have played that game before and it’s not much fun.
Autoblogging will always exist, and Google will always hate it and make new algorithm updates to crack down on it. Get used to it.
For those of you Firepow members reading, you probably have a simple question: What about Firepow’s Content Blitz tool?
Yes, our Firepow software does have an auto-generated content tool. And anyone who actually reads my training on the tool will know just how it is to be used. NOT as a tool to run whole sites with, but as an add-on, to be used gently, in combination with your unique content that is the focus of your site. That’s it.
BTW, you know why autoblogging keeps existing? Because lazy people keep wanting to believe that they can still make big money without having to do any work. And someone has to make tools and write courses to please those people, REGARDLESS of whether those tools and those courses actually work.
Something to think about.

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Hi Andrew,
Your post made me smile, I imagined all the auto bloggers scurrying away from the google spiders!
I think you made a fair point about Firepow, although I have never used it, if it is used to enhance content or as an add on, then I don’t see a problem with that.
But if the lazy bloggers (I used that term loosely) are not receiving Google love, they get no sympathy from me.
Sally
Andrew:
It never ceases to amze me how people seem to get all crazy when Google announces a change in their algorithm. If you are posted valuable content on your site you do not have to worry about it. It is possible that Googles change could affect your ranking but it will be short lived. Valuable content is what Google is looking for and if your site provides it then you will be fine.
I can visualize the autobloggers running around like ants when someone steps on the ant hill.
I do agree that autoblogging can have a part in blogging. Sometimes people have a hard time coming up with an idea for a post and if used sparringly, autoblogging could work.
- Rick
I have looked at auto blogging in the past. The attraction of having auto content placed on my blogs is great, but I always opt for better quality posts being on my blogs. I prefer to know that my blogs offer good content that people will want to read, rather than waste my time creating blogs that nobody wants to look at. There simply isn’t any point in doing that.
Thanks for sharing.
Auto blogs aren’t only about about Google SEO.
To make money, all you need is a product and traffic from a hungry target market. No one said that traffic it had to come from Google or even a search engine.