I wonder if you realize that there’s more value in a website than just the amount of money it makes.
A friend was showing me the other day, a chart that his company had developed for the valuing of a website for sale. It went into detail about what caused the site to have value, what factors were important for prospective buyers of a website and so on. What might be surprising to you is that profitability was not high on the list!
I’m sure you’ve all heard reports such as that of Facebook – a company reported to be worth 16 billion dollars without having turned a physical profit yet.
There is more to the value of a website than how much money it makes. Things like the number of keywords it can be found for, the number of links it has coming in, it’s Google PR, it’s traffic stats and TREND of traffic stats are all important.
What does this mean for you and I?
It means that if you have a site, or a blog that you’ve put effort into promoting, that’s got links coming back, got some content, a few SE rankings, getting traffic but that isn’t making the cash you want – you could quite possibly sell it for a decent sum of cash.
I’m not talking about a million dollar deal here, but you could easily cut and run with a few hundred or even a few thousand dollars from a half decent and established, [tag]wordpress[/tag] blog.
Not only that, but if you’re so inclined, you could consider the strategy of setting up blogs SOLELY for the purpose of a later sale – it’s not something I’ve done before so I can’t speak from experience but if you like sporadic larger cash bursts, it might be something to look at.
There are a few places you can go to sell your blogs, the most popular of which is www.sitepoint.com in the site sales forum. At this particular place, the selling of blogs is even becoming popular, accounting for 10% of the overall site sales at that forum.
In any case, it’s an interesting way to look at the creation of your niche blogs, and a gentle reminder that…
Even if it’s not making you money – it CAN make you money!
Oh and if you want to learn more about flipping your blog – a guy called Tim is running a pretty cool blog about the subject at Flipping Blogs.
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Thanks for the post. However, you forgot to mention that you have to pay for Tim’s blog articles if you want to read them. I guess he is just carrying out his plan of making money from his blogs.