It’s possible you’re sitting on a treasure chest right now. And the longer you’ve been trying to make money online, the higher your probability of striking gold is.
In fact, the more times you’ve screwed up, the more sites you have tried that have turned out to produce no income; the more times you’ve given up in the middle of a project and jumped to a new opportunity… the luckier you just might be!
When you’re making websites, particularly as an affiliate and particularly when you’re looking for organic search engine traffic, AGE is an advantage.
Most of us know that the longer a domain has been registered, the more authority it’s given in the search engines, all other factors being equal. Not only that but the longer a domain has been registered, the more value it has for a potential sale, all else being equal.
It’s yet another reason why NOT GIVING UP is a great strategy online. The longer you hang in there, the greater the leverage you obtain!
Do you have any old sites lying around that you had continued to renew at the domain registrar but haven’t worked on in a while? If you know what to do with them, you could be about to hit the jackpot.
If you begin working on a site that’s been around for a while, registered for a while, indexed for a while, your results in the search engines can be twice as fast. That is twice as fast to get high rankings, bring in big traffic, and start seeing sales!
Not only that, but in the time you haven’t been working on the site, new keyword markets might have emerged, or new products to promote in that market may have come along, all of which YOU as the owner of an already indexed and aged domain might be in PRIME position to capitalize on.
And there’s more opportunity than that. If the niche you were in grew, and the competition increased, chances are your domain became more valuable too. People might be hunting down it’s owner as you’re reading this. You might have gotten one of the quality keyword rich .coms and now there are no more available… and so on.
So what do you do if this is you? How do you capitalize?
1. Look At Why You Abandoned The Site
Did you find it too difficult to rank? Clicks too expensive? Affiliate program didn’t convert?
Chances are that with your aged domain name it will be easier now to rank… plus there could be new keywords that are less competitive…
The clicks will probably only be more expensive, but again with the new keywords AND it might mean there’s better opportunity to make money from Adsense clicks when you get traffic from other places.
If the affiliate program didn’t convert, there might be new products to promote now. New offers might have become available. You might have found new networks to search in since then too.
2. Make Some Changes
Once you know which of the above problems you ran into originally, you simply change approach and get to work.
Maybe you need to change your monetization, write some new content to attack those new keywords, or rearrange your existing site layout. Whatever it is: Do what’s necessary! This is easy money here!
3. Promote!
Chances are you probably know at least a LITTLE more about generating traffic than you did back then. Put it to work! Remember all the work you do promoting this site will be double as effective now.
Put up new ad campaigns, write and submit new articles, look for new link partners, make new hub sites. Anything you can do will help. And with the knowledge that you’re already in a position of advantage, you should be more motivated than usual to keep going until you see the cash!
Bottom line: If you have old sites like this I hope this has been inspiring, but even if you don’t there’s an important message for you here.
The sites you’re working on right now? Even if they’re not working… if you tried and failed… it might not end up as much of a failure as you think. Keep renewing those domains, keep them hosted if it’s not too expensive, and see how the scene looks in a year’s time.
If you can stick at this thing, if you can keep going and not give up, fortune… AND Google… WILL favor you.


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Hi Andrew,
Awesome post, dude! And it came at just the right time for me.
I’ve been wanting to “clean house” for a while and I have about two dozen sites that I started in 2008 that aren’t earning as much as I feel they could or should.
I was unsure how to proceed, but you gave me some cool ideas that I will pursue.
Cheers,
Josip
Great post, Andrew. It is always good to look at an old website with new eyes. Most of the time there is a huge amount of hidden potential.
Great post Andrew.
I have a couple lying around that I should look at (in a different light) I’m sure a lot has changed in the last year.
Thanks for this information.
John.
This makes all the sense in the world. I liken it to a restoration project.
Thanks for the advice.
James
Another good thing about aged domain is they can be flipped for more.
I like.
This is an eye-opener for me to get back to my almost forgotten sites. I know I can make them to earn money for me now.
I had fun reading your post Andrew and I thought you were suggesting to flip sites. I have a campaign where I’m promoting a very expensive course. I had no choice since they’re the only merchant around in ClickBank for that niche. I was getting sales but I was also getting refunds maybe because people didn’t see quick ROI with their purchase. Good thing I browsed CB again and found a related course that’s also high quality but with a more affordable price tag. Result? The sales started rolling again but this time they’re not getting refunds! hahaha!
Thank you so much for sharing this Andrew. You’re one of the few marketers that I really trust!
Great info, Andrew. I hadn’t thought about it like this, but you’re definitely right. I have a learned a lot since I built my first sites and breathing some new life into them is something I’m definitely going to work on.
Thanks for your great advice!
Andrew,
You have impressed me from the beginning and with posts like this I think your readers know why. I have not been reading your emails or coming to your blog as often as I like but I sure am glad I’ve kept you around. As soon as this internet thing starts paying off I want to fly over and meet you. Oh yeah, I definitely agree with your last sentence 100%.
Thanks Ken that’s much appreciated mate.
Andrew
Great Info Andrew.
I have an old domain, that I was about to let go, but i think i had it for 5-6 years..
do you think it matters that its an old . info domain??