In this week’s podcast episode I talked to Sara Young about her new favorite subjects, dopamine, serotonin, and why these brain chemicals (rather than your own rational decisions) play such a large role in the results you get in business.
My favorite parts of this chat were
[4:25] The 1950s experiment with rats and what it told us about how susceptible we are to pull of dopamine.
[7:15] How dopamine affects you while you’re reading a sales letter (& why it’s so bad for your progress)
[12:30] The role of dopamine in your most frustrating, least productive moments.
[16:40] Step 1 to engineering your dopamine releases (to get them from more rewarding places than from social media)
[18:05] The relationship between dopamine, motivation and focus.
[21:15] How to attain high dopamine “flow” states at your choosing.
[25:11] Did Sara actually call me a Gorilla? I leave you to decide…
[29:40] Sara’s “Neuro Bucket” method for avoiding dopamine crashes (avoiding binges & blowouts for maximum efficiency)
[41:15] Sara explains another neurochemical Serotonin, with a story about cows which was the first thing I told my wife when we hung up the call 🙂
[52:00] The strange ways we get Serotonin (that seem innocent, but reveal less savory impulses within us)
[54:45] How to make Serotonin work in our favor (rather than make us do horrible things).
Sara recommends the work of Loretta Breunig to learn more about brain chemicals & how they affect our lives.