This week’s episode is with Filip Matous, author of the new book “How To Get Your Website Noticed”, (which by the way, at a cost of like $7, you’d be crazy not to pick up and flick through. You’ll understand why I say that at the end of this chat.)
With a background in PR, brand building, and web analytics, Filip sees what we do as content driven affiliate marketers from a unique perspective.
He would never put a stock photo on a website. He doesn’t understand “one touch” content where you’re not trying to establish a name for your site, and become an authority in your market. He thinks it’s a waste of time to try and write for an audience that you don’t deeply understand.
Thinking like him will put you miles ahead of your competition in any niche.
My Favorite Parts Of This Chat Were
- The two key questions you must answer to earn someone’s interest, after landing on your web page.
- You think the goal of your content (product reviews, anything) is to be informative, but in fact it’s also to be e_________.
- How to create trust with your readers (& the 5 most important “trust signals” your pages can have)
- What Donnie Brasco can teach you about high converting content.
- Why people don’t click through on your affiliate links (and how to overcome two types of objections readers will have as they digest your content).
- How Filip does empathy mapping, why you’ll never have done this with your content & why you totally should invest time in it.
- How to provide “the illusion of choice”, (including how to tweak your comparison tables for higher click throughs)
- Example of a highly successful content site that Filip loves for it’s ability to set a tone & give it’s audience what it knows they want. (all content marketers can learn from this site).
- The importance of a “polarizing effect” with your content, & the group of people you need to understand who AREN’T your target audience (huge mind opener for me personally).
- When Filip made me do some kind of Tarot Card reading live on the call, & how you can sell more from your site by doing the same with your readers.
For copywriting: Joanna Wiebe from Copy Hackers.