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Ep12: Brian David Crane on “no work” SEO, accelerating results on a low budget & being a digital nomad

May 22, 2017 Andrew Hansen 7 Comments

https://media.blubrry.com/the_andrew_hansen_show/p/s3.amazonaws.com/tahs/TheAndrewHansenShowSE1E12.mp3

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On this week’s episode I spoke to my friend Brian David Crane. Brian is the founder of CallerSmart, an award-winning iOS app and website which helps users investigate mystery phone numbers, and avoid unwanted calls and texts.  In his role as founder, Brian has written for Inc. Huffington Post, Tech.co, and elsewhere online about successfully building digital businesses and distributed teams.

Brian’s entrepreneur journey started when he co-founded a recycling company in high school. He built it throughout college, and then sold it at the age of 24.  He then started a year-long, round-the-world trip the next year called “25 at 25”, and only went to 3 countries before losing interest in it for a few key reasons.  He came back to the U.S. only to subsequently go belly-up in the 2008 financial crisis, and then reached out to friends who helped him land a job in Silicon Valley.

He spent 3 years in Silicon Valley where he was taught by several mentors how to build, grow, and scale digital businesses plus run distributed teams.  He used what he learned to help launch four multi-million dollar brands, including Archives.com which was acquired by Ancestry.com for $100 million three years after its launch.

He became a self-made millionaire by the age of 30 and chased all that “success” supposedly entailed, only to find it unfulfilling. He sold most of his material possessions in 2014 to find his own recipe for fulfillment.  He now travels with several of his closest friends. changing locations every few months and working from different places worldwide.  He has visited over 40 countries and spent the majority of 2016 in Asia on the island of Bali.

My favorite parts of my chat with Brian were:

  • 3:00 – The upsides and downsides of being a “digital nomad”, regularly traveling while trying to grow a business.
  • 11:00 – How a cashflow business and a “disruptor” business can connect so you can have income and impact simultaneously.
  • 17:00 – The appropriate role for “passion” in a new business. Brian doesn’t believe in “following your passion” in a business but he made a helpful distinction for what you can do instead, so passion isn’t totally absent.
  • 25:40 – Brian’s insights into SEO in 2017 and the kind of approach that’s regularly winning today (Hint: brand building)
  • ** 30:00 – How big companies get SEO traffic, almost instantly, without doing SEO themselves.**
  • 35:40 – What Brian would do if he were starting again from scratch with no money to spend growing a new business.
  • 42:00 – Brian’s answer to my question: “Can literally anyone start a business? Really?”… A spectacular analogy followed. It included the crucial statement…
  • 45:00 – What Brian means when he says that in business you need to “bring more water than you think you’ll need”…
  • 48:00 – Brian’s story about working from a beach in Brazil and what it taught him about “the entrepreneur lifestyle”.
  • 52:50 – The discussion of what’s so beautiful in the entrepreneur’s life that nobody talks about.

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Comments

  1. Brian David Crane says

    May 24, 2017 at 2:39 am

    Mate really enjoyed our chat! Thank you for having me on as a guest. It was a real pleasure.

    P.S. That picture quote of mine is bananas – did I actually say that?! I think it was metaphorical lol.

    Reply
    • Andrew Hansen says

      May 24, 2017 at 3:27 am

      LOL I started reading it in my mind with different tonality, and at least one of the alternate interpretations sounds like “If you’re building a business to do that, I WILL punch you in the face” – Brian David Crane hahaha – Thanks again for doing this mate.

      Reply
  2. Gary Sonnenberg says

    May 24, 2017 at 10:35 pm

    I just finished listening to this episode. It is 11:34 PM Eastern (US). I am on vacation and everyone else went to bed an hour ago.

    ‘Nuf said?

    Reply
    • Andrew Hansen says

      May 25, 2017 at 5:45 pm

      Haha Gary! Thanks mate. Hope it was worthwhile.

      Reply
  3. Walda Woods says

    May 26, 2017 at 4:46 pm

    I’ve listened to just about all of your podcasts and Brian David Crane was one of your finest guests. Thanks to both of you – you guys seemed to have a nice chemistry overall.

    Reply
  4. Jack says

    May 31, 2017 at 5:08 pm

    Hi Andrew,
    great interview and a fun one from my perspective.

    I don’t often comment but have been a follower for so long and have taken advantage of your knowledge on so many occasions I just felt you deserve at the minimum some kudos for the all the great stuff you share.

    Thnx again.

    Reply
    • Andrew Hansen says

      May 31, 2017 at 5:32 pm

      That’s really cool of you Jack. You made my day!

      Feel free to leave comments like this as often as you’d like 🙂

      Reply

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SEO guy since 2005. Affiliate marketer and coach. Whisky enthusiast. Coffee snob. Dedicated skeptic.

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