You know when you’re at the movies…
You get in on time, get comfy in your seat… and then it starts…
The Ads.
Don’t you just cringe at the stupid ads for the local cry cleaner, beauty parlor, and usually (here in Aus lately) the cinema advertising group inviting you to “get your business on the big screen!”?
But then something happens…
The movie previews start…
Suddenly you’re looking at these new Ads (and yes, they’re ads) and you’re enthralled…
“Oh, we have to go see that one” – you whisper to your partner…
“That looks stupid” – you snigger at a less appealing clip…
But regardless of the reaction, suddenly you’re engaged!
Where moments earlier you were yawning and checking your watch, suddenly, you, the consumer, are actively making decisions about future purchases! (deciding which movies you’ll see)!
It’s obvious – you put a beauty parlor in front of movie lovers = yawns
You put a movie in front of movie lovers = buying decisions!
That’s the definition and hence the power, of targetted advertising.
And so the question must be asked…
Are you advertising your local beauty parlor to movie lovers?
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