Do You Buy The Product You’re Promoting?

To be honest, there are very few times when I’ve done this. In many cases its impractical, but at the times when it’s not, I’ve recently found it to be a HUGE help.

Here’s how…

So for the case study blogs I’ve been creating for the Firepow members, I’ve been promoting clickbank ebooks – something I haven’t done for quite some time, but that I now realize I should have been.

One of the hardest parts of the initial process of creating a successful niche site is developing your content, particularly when you know nothing about it.

You need the content for article submissions, posting to the Firepow blog network to get backlinks, and more. And all that content… if you don’t like writing, it’s going to get you frustrated pretty fast.

So I decided to actually buy the ebook I was promoting. Turns out it made my life a WHOLE lot easier.  What’d I use it for?

1. Ideas for articles: For eg. I know nothing about Dog Training, so writing a tonne of content on it is tough. All you need to do is scan through the report you’re promoting and suddenly you’re an instant “expert” – ok maybe not expert, but you know enough to crank some content out that’s for sure.

I found you only need to pick up a few points from the ebook, and if you’re good at fluffing if up, you can produce many pieces of content around a small amount of knowledge.

2. Writing a GOOD review: Pick any clickbank ebook not in the IM niche and try searching for reviews on it – you’ll be pretty hard pressed to find a decent one from someone who’s actually bought it. Strangely enough, many consumers are smart enough to actually KNOW when your product review is biased and carry on searching for the right information elsewhere. A quality review can be a great way for your site to stand out and pull a few extra sales down the track.

3. Going through the customers experience: I was able to write a lot of information about the report not even related to the content itself – stuff that can reassure a potential customer about what they are going to get when they buy and making them more confident in their decision. For example I wrote in one article I used to promote the product something like:

“So I paid my $47, and awaited my download link. IT arrived and I went straight to get it – by this time I was excited! When I opened the first PDF file however, I had for a split second, the terrible feeling that I’d been scammed…

The report I saw was only 10 pages long… You’re kidding, I thought!

LUCKILY, when I went back to the sales page, I saw this was part 1 of two reports, and on opening the second one, I saw a 50 page report, where all the meat was – phew that was a close one!”

That actually happened when I bought the report, and I believe a potential customer would feel better about purchasing having heard that – plus they feel more rapport with me because they can tell I’ve done what they’re considering doing and I’m reporting on it in a REAL way – not just “yeah this product is great, I recommend it!”

For the $47 I spent on the report, I saved myself the need to hire a writer straight away – cranked out numerous pieces of content, and produced a real review that will no doubt pay for the cost of my ebook many times over.

So that’s my tip of the day. If you’ve got a spare $50 to invest, maybe you should consider buying a product you promote too?

Andrew