Analyzing “Commercial Intent”

I’ve talked alot in the past about the importance of (what I recently, and most articulately called) “buyingness”: The likelihood that a group of searchers will be making a purchasing decision after they search their keyword.

Targeting groups of buyers is essential to success in niche and affiliate marketing because without buyers, no money changes hands and no profit is made.

It’s the analysis of “buyingness” that gets complicated…

For a phrase like “buy canon digital camera” the buyingness is obvious – this is a searcher who’s looking to make a purchase and so this is a buyers market.

But what about other phrases. How likely is it that someone searching for “dog training”is looking to make a purchase decision. This analysis is a science in itself.

I read a report by an old Warrior Forum buddy (and fellow Aussie!) James Schramko recently that shed light on a fascinating tool dedicated to this science… and hence, a tool that has the power to make your niche research ALOT more profitable.

Basically, some people much smarter than me realized that “buyingness” is real – in fact they created a much more sophisticated term for it: “Commercial Intent”.

At this link I’m about to show you, MSN AdLabs created a tool where you can type in a keyword and it will give you a number that indicates the commercial intent to buy of the people searching for it – in other words, the higher the number, the more likely the people entering this word are to be making a purchasing decision.

Here’s the Commercial Intent Tool – check it out.

Try typing in some keywords from your niche and check out the numbers – you might be surprised to find that you’ve been targetting freebie seekers all along!

The good thing about this? It provides some fascinating data, and could potentially be helpfulto you in making your niche decisions.

The bad thing about it is…

This page has no where near enough description or information on how this data is calculated and what the results actually mean.

Until such times as that information is available, the tool is probably only good for the sake of interest – but it will be interesting to see how it develops and what new info they tell us about it.

I say bookmark this and watch for developments as I think this could end up making our lives as niche marketers a whole lot easier!