This post is inspired by a lovely young lady whom I had the pleasure of sitting down to coffee with last week.
Knowledge is NOT power!
Did you get that?
Knowledge is NOT power!
Stop reading, stop clicking, stop learning and DO something.
Imagine that all the information sources in the world were destroyed and you were left to proceed with your online business knowing only what you know now… What would you do?
There comes a point when you have to stop taking in new information and start DOING what you already KNOW. It’s the only way you’re going to move forward with your online business.
Knowledge is not power, it’s POTENTIAL power. It becomes power when combined with ACTION.
I know there are alot of action takers out there who can afford to ignore this post but all those procrastinators, perfectionists, and compulsive learners who are putting off important things like creating sites, doing marketing tasks, and collecting checks… you know who you are.
You’ve been warned 
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Yeah exactly!
Living in an information overload world without taking action is like watching piles of foods without really eating.
You’re starving but think you’re not.
Ok wise up then! Take actions – the right ones too.
Yeah… If you have a solid foundation of knowledge, then you better get your butt in gear.
I agree with that at least.
Taking action sometimes IS learning, studying, developing the internal plumbing of your sales process, etc….
Can’t take that away.
You also can’t take action unless have the plumbing set up. But where a lot of people get caught up is in trying to get everything perfect before they take action on launching a website into the real world.
Last Sunday, I launched Promo Code Software….
There is no back end, there is no One-Time-Offer, There is no free download to get potential subscribers….in other words, I launched it anyway.
Now it’s Wednesday morning, I’ve received around $1500 in sales. Not a groundbreaking number…but a number large enough to motivate me to continue to perfect the sales process as it develops.
Realistically, I could have put off any marketing attempts for months so I could make it “better”, but I didn’t. My clients are happy and so am I. I’m not working on this project for “free” every day now like I have been for the past several months.
Granted, you need to have the basics set up for delivery….but just go out there and make it “good enough” so that you can take orders while you continue to work on it.
Don’t get caught up on the sales copy….mine is horrible and I know it. Will I change it….you bet…but the bottom line is if you have a quality product…
Don’t wait to make your plumbing or copywriting to be PERFECT…it never will be.
Believe me, I totally understand that my “launch” day could have been a LOT bigger had I set it up correctly, set up a team of JV partners, create reports leading up the the “big” day…..but then again, what’s stopping me from a relaunch????
Bottom line, get it out there. If you fall on your face it’s ok. Really, it’s ok.