Long Tail Keywords Case Bring You Traffic – A Case Study

One thing I invariably find myself telling people when asked the question: “How Do I Get Traffic?” is: start with some keyword research and find some long tail keywords related to your niche, then publish content on them.

Is that a revolutionary idea? Hardly.

A few months ago, shortly after Firepow launched, I decided to start a little experiment.

I didn’t think anything much valuable would come of it, but thought it might be interesting anyway.

Turns out it did prove to be interesting – quite interesting in fact.

Here’s what I did…

I took an old domain that I’d done nothing with, and put up a blog on it using Firepow.

I fiddled around with it at about the start of August, and these are the resulting traffic stats from then until now.

Disregard the first month stats – that’s before I started the experiment.

Nothing special right…

Of course not. But here’s where it gets interesting…

See the jump from 18 visitors a month to 94 and then the maintenance of that level through September, and looking like it will reach about that level again by the end of this month, October?

I did only one hours work at about the end of July on the site and nothing more, even until this day.

Want to know what I did?

1. I picked a ridiculously competitive niche – one of the MOST competitive online in fact. You’ll see what it is later.

2.  I used Firepow to quickly put up a blog. Besides the inbuilt on page SEO functions, nothing significant was done in that process.

3. I went to Google Keyword Tool and did a search to see what tiny subkeywords of this niche were getting searched. I was trying to make a list of phrases with low competition and high search volume, but I didn’t even get to the competition part.

I just picked out about 30 phrases that got a few thousand searches per month or less that I THOUGHT would have low competition. Alot happened to be missspellings but I don’t see that as contributing strongly to the end result – any long tail keywords would have worked the same.

4. I used Firepow to quickly add about 30 posts to my blog, spread out to post once every few days for the next three months. Each of these posts was on one of the long tail keywordsin my list above.

How did I get the post content so fast? Each was a scraped article from an article directory – using the Firepow Get Article Content tool. The only thing I did was gave the post my own title and said something like:

“I found this great article today about XYZ – it mentioned ABC – I hope you found it valuable”

Then was the article in its exact form, including the title.

The actual post title, the keyword that the article was on of course, so the url was:

http://myblogtitle.com/keyword-name

If you didn’t know, that URL structure happens automatically now in WP.

THIS MEANS that I added totally UNoriginal content – totally duplicated – but Google is still sending me traffic… Duplicate content Shmooplicate content huh?

5. That’s it. I also put up some Adsense which, like a REAL lazy idiot, I forgot to add my publisher ID to, so I earned no money from the experiment but…

The results were…

Now those articles are all published, and I’m up to near 100 unique visits a month. And I only did ONE thing, one time to get that traffic – AND I didn’t even do that thing properly – it’s the best result for the least work I’ve maybe ever gotten.

Now what’s even more significant about this is the following…

And the point of this post…

I’m going to show you a picture here, of the section that shows what keywords brought be traffic (because 95% of the traffic I got was from search engines)

The niche is a controversial one, and I thought of not posting this pic, but then I realized… if this is offensive to you, you shouldn’t use the internet anyway.

Here’s the pic:

Some things you’ll notice:

1. The number of non english language keyphrases where I was found. I use a translator plugin that comes with Firepow that makes all my posts automatically translated.

2. But more importantly, notice that I got found for 42 different keyphrases in Google, and this is for October, the month that isn’t even complete yet. That was just by publishing duplicated articles whos post titles were keywords that I knew were being searched for.

3. And this is the MOST important… and the virtual climax of this post…

The majority of the keywords that brought me traffic are NOT even keywords that were on my original keyword list!

Can you believe that??

The biggest source of my traffic was keywords that I didn’t even MEAN to target…

Keywords I didn’t even KNOW I was targeting…

Keywords I didn’t even know EXISTED! They weren’t in the Google search tool!

Can you believe it???

Just by publishing that content opened me up to visitors I would never even have known existed! Publishing content to your blog does that!

And imagine if I had really tried with these posts.

Imagine if I’d spent time to actually find the lowest competition keywords of that bunch and focused on those.

Imagine if I spent a little more time to get links from the Firepow blog network to get those posts ranking even better in the engines…

The point is that locating and then publishing content on low competition long tail keywords related to your niche is the easiest way I know of to get quality targeted traffic.

This isn’t a new technique, it’s not a formula for INSTANT traffic – it’s a formula for REAL traffic, for QUALITY traffic, for BUYING traffic, for LASTING traffic.

Have you done your keyword research yet today??