May 25 2009

If You’re Using This Method, Stop NOW

I’ve thought about writing this post for a while now but today a threshold was crossed, and I simply couldn’t NOT post it any longer.

There’s a method of making money with affiliate marketing and free traffic that has been and continues to be peddled as an amazing way to generate easy cash. People KEEP talking about it. It’s been rehashed in at least 5 different products that I’ve seen over the past maybe year and a half now..

I want to tell you why it’s NOT cool, and why if you’re working hard at it you might want to reconsider.

The method I’m talking about is where you “capitalize” on the launches of IM products, by setting up a site in advance of a launch for the sole purpose of getting it to rank on the front page by the launch date, hence picking up traffic from people searching for the product’s name on phrases like “product” or “product review” in particular.

It’s so smart, the traffic is super targeted, conversions generally high, easy ranking for phrases that may have literally zero competition to begin with…

But it’s also the among the stupidest business models you could conceive of.

Here’s why:

1. Let’s take the best case scenario. Let’s say you get your site to the front page just in time for launch. You clean up, pull some good commissions and you’re happy. A week after the launch hype dies down and no one’s searching for that product any more, of what value is your site? How much traffic will you get? How much is all that work you did worth?

A: Nothing. The site productnamereview.com has no value anymore, no one’s going to be finding it, you’re not making any money.

What do you do about this? Easy, you find another product launch and do it again!

In other words, you’re trading your time for a fixed amount of money. If you stop working on it, your income dies. You may as well get a job. Which isn’t bad in itself, but I know it’s not personally why I started online marketing.

2. Let’s take a much more likely scenario. It’s two weeks out from launch, you’re working hard on your SEO to get that all important ranking. The date moves closer but you’re still not quite there yet. You’re madly building links in the most unnatural way possible because of the time pressure, waving your big red flags in Google’s face begging them to put you on the front page.

A: What happens if by launch date, for one of many reasons, you don’t get that ranking. The launch passes and your site never made it.

Again, waste of time. Whereas with a normal SEO campaign where you can continually build your ranking for a term to reach the front page and no matter how long it takes you, it will have value… with this method, it’s fruitless. You get the timing wrong, it’s worthless.

3. Back to the best scneario. You get front page ranking by launch day.

Realize that the people who are coming to the SEARCH ENGINES before purchasing an “IM” product, are those that have likely read the sales page already, are interested but likely skeptical, and are informed enough to be able to search out further information on the product before they buy.

A: Why’s that significant? Because there’s a good chance your crappy, biased review from the perspective of someone who HASN’T used the product, is not going to impress them. Surely not enough for them to buy through your link.

Furthermore, there’s a strong chance this group of people is going to notice something’s up when they see a front page in Google that’s full of URL’s like

product-name-review.com

productnamereview.org

productnamereviewSITE.com

productnamereviewS.com

And the more people use this method, the more those smart searchers are going to get clued in to what’s happening and the more it’s going to erode you’re already dwindling profits.

4. You thought we were done? Oh no…

This is the MOST IMPORTANT REASON of all…

Answer me this…

Why would you use this method above…

When there are THOUSANDS of products outside the IM niche, that get searched for by name, and by name review, that get THOUSANDS more searches… EVERY DAY… That will never have 100 new people jumping on to compete against you in a day…And will still be getting searched every day in 1, 2, maybe even 5 years time, that would build you a REAL passive income business and maximize every last piece of effort or cent of your money that were spent on them???

If you don’t know what I’m talking about, it might be time to take a step back in time and review my Niche Marketing On Crack report.

Finally, an exception to the rule.

If the product that’s launching is a recurring membership… If they plan to have an ongoing marketing campaign… Or if it’s something people ARE still going to be searching for a year or two years from now… THEN promoting it is a smarter decision.

AND if you’re a real user of one of these products, it’s a smarter decision again.

Please, if you’re working hard on this method, I apologize, but I hope you can see what I mean and consider a change of strategy.

  • 9 Comments

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9 Comments... What are your thoughts?

  1. Thank you for finally tackling this ridiculous business model. That’s why I’m constantly keeping my eye on you and the PLRPro guys. Seems you’re the only ones with sound business models that last.

  2. Nice way to promote your NicheMarketing Report Andrew :-) ,
    Seriously you are absolutely right though. The time you need to put up a reveiw site for a launch product is just not worth it. I’d rather use it building Niche Sites as you suggest and rake money from different affiliate platforms.
    And IMO promoting physical products is much more interesting in the long term.

  3. Quick!! Somebody put me in a Coma and wake me up on the 9th of June.

    Im so glad you mentioned that business model and it just shows how desperate some of these peoople are.

  4. You are absolutely right about the 3rd point. I got a lot of first page ranking for “product name review” and although the review was detailed and very unsalesy (dunno if that word exists), yet my conversion was terrible. So, now i decided to only create review for non-IM products :)

  5. The other issue that comes along is so many of the clickbank purchases of IM are done one people’s own account. The non im word does not understand affilite marketing and so they do not steal the commisions on the stuff they buy.

    Nick

  6. I think the guys who have a lot of the stuff automated or farmed out to inexpensive workers can make some decent money. Also when FirePow 3 comes along they will probably rank well for that too..
    Nick

  7. Thank God i stumbled on this piece now cos for months now that’s what a guru over here in Nigeria has been peddling. I must say, it’s simply not worth the stress.

  8. At one point I was doing this kind of business model. I even purchased the Launch Bandit course last month and I found some really good value in it. The game changer for this business model to work effectively is the bonus package. You don’t stand a chance if you don’t have any bonus or if your bonus isn’t worth 5-10 times the price of the product. That’s one of the main reasons why I didn’t continue with this business model. Right now I just write a blog post or an ezine article to get top search engine rankings if a launch is not too competitive. You always write very insightful posts Andrew and I’m glad I stumbled upon this one. Thanks so much!

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