I thought it was time to resurrect this old tradition, and I hope you agree.
Below are two niches I’d enthusiastically enter right now, and the reasons why.
#1 Smart Home
It’s not a hot “new” topic anymore, but it has become perfectly clear in the last two years that the trend toward wifi enabled, programmable, controllable and interactive home devices isn’t reversing any time soon. We’re not going to see less of this in 5 years time than we do now.
I’m talking about Wifi lightbulbs, voice controlled home devices (Apple, Google and Amazon all have one of these), smart learning thermostats, home audio setups, security devices, and much more.
As I’ve come to understand it further, what’s made “smart home” more exciting to me as a niche is the possibility for education. You can’t just buy a wifi lightbulb, or Amazon’s Alexa device and instantly have a better life. They need setup, syncing, and configuration before they confer any of their benefits. In that realm, online authorities have a real opportunity to profit, largely because the creators of these devices aren’t in the business of teaching.
Even the lowest end product like a lightbulb (which starts around $20 and you’ll rarely buy just one) needs apps and codes (If This Then That, anybody?) and work to make it… work.
And the number of possibilities keeps increasing. A friend of mine set up a motion scanner on his mailbox, that sent a notification to his phone when he got a piece of mail… which I realize is positively plebeian by “up to the minute” Smart Home standards, but that I – sometimes accused of being a Luddite – found wholly impressive.
I can easily imagine an authority site in this niche reviewing every new smart device that came out, providing tutorials on setups and syncs, and comparing devices to one another. I know they already exist, but my impression is that the niche is broad enough to tolerate many of them all with their own unique angles and specialties, all profiting nicely.
Want a place to start?
There’s a home security camera called a Blink I just found that has some nice looking numbers in Ahrefs and starts at $100 a pop…
Or these “smart locks” called Schlage that I can see for $175 on Amazon that look equally appealing…
New products seem to be popping up very regularly in this niche so the opportunity is rapidly increasing.
Anyone who put a year into a high value site in this niche would be well rewarded.
NOTE: This is a niche where a personal interest and passion would be very well rewarded. If you don’t have that, you’d need to be hiring someone who did in order to really make an impact.
#2: Posture Correction
It’s hard – not impossible – to imagine a world in 5 years where humans had better posture than they do now. With more people spending more hours hunched over more devices, a global improvement in posture is not on the cards…
But there are an increasing number of businesses trying to change that.
When I started digging around I was shocked to see the number of different solutions there are to the problem of poor posture. Physical devices, wearable technologies, desks and chairs, furniture, exercises, even personal coaching.
This search on TrendHunter gives a sense of the variety of innovations occurring in this market, from the obvious to the “what on earth is that?”
Looking for a place to start?
Well, the keyword “posture corrector” which is a product search, has inexplicably low competition for something that has multiple $100 products in the Amazon search results.
And a brand of standing desk called Ergotron that has products up to $500, has tonnes of volume with low competition…
Including this model the Workfit, which has variations all between $300 and $500 and literally could not have lower competition…
But of course there are so many more (looking at furniture both for the office and home, and wearable technology in particular).
A site focused on ergonomics and good posture has plenty of expansion opportunity, touching just enough on the bigger topics of lifestyle, health and fitness.
You could develop info products here, keep a good newsletter, do training programs of your own where you partnered with a posture authority. There are no shortages of possibility for revenue in this market.
This one also has the advantage of being less complex a topic. The human body and what makes you stand straight will never change in the same way that the technologies of modern homes will.
Those are two that excite me right now. If you do end up getting started in one of these markets, drop me a line privately and let me know. I’d be your biggest cheerleader.